Morgan Spurlock: The Filmmaker Who Took On McDonald’s and Won
Introduction
Morgan Spurlock is an American filmmaker best known for his acclaimed 2004 documentary Super Size Me. The film follows Spurlock as he eats nothing but McDonald’s food for 30 days, and documents the devastating effects it has on his health.
Super Size Me was a critical and commercial success, and it had a major impact on the fast food industry. Shortly after the film’s release, McDonald’s introduced its Go Active! menu, which included salad items; and six weeks later, the company abolished its supersize portions entirely.
The Impact of Super Size Me
- Raised awareness of the health risks associated with fast food consumption. Super Size Me showed in graphic detail the toll that eating too much fast food can take on a person’s health. The film helped to raise awareness of the importance of healthy eating, and it contributed to a growing movement against the consumption of fast food.
- Forced McDonald’s to make changes to its menu. In response to the backlash from Super Size Me, McDonald’s introduced a number of healthier options to its menu, including salads, fruits, and yogurt. The company also abolished its supersize portions, which had been a major source of controversy.
- Inspired other filmmakers to make documentaries about the food industry. Super Size Me‘s success inspired other filmmakers to make documentaries about the food industry, including Food, Inc. and Fed Up. These films have helped to raise awareness of the problems with the modern food system, and they have encouraged people to make healthier choices about what they eat.
Conclusion
Morgan Spurlock is a pioneer in the field of food documentaries. His work has helped to raise awareness of the problems with the modern food system, and it has inspired people to make healthier choices about what they eat. Super Size Me is a landmark film that has had a lasting impact on the fast food industry and on the way we think about food.
Further Reading
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