The Salvation Army’s Red Kettle Campaign in Chicago is facing a shortfall this year, falling behind its fundraising goals and lagging behind last year’s numbers for the same period. This is concerning for the organization, as the holiday campaign funds its year-round programs and services, including food banks, after-school programs, and shelters. The goal was to raise $21 million in the Chicago area, with 75% — or $15.75 million — targeted for collection during the holiday season. Longtime bell ringer Jim Zwiertnia, ringing his bell outside a Jewel-Osco in Portage Park for the past 24 years, has personally witnessed a decrease in cash donations, with many citing a lack of cash on hand.
Despite the current deficit, there is still hope. The campaign runs through January 31st, providing additional time to reach the fundraising goal. In 2023, the Salvation Army successfully met its $18 million target. To address the decline in cash donations, the organization has introduced “tap to pay” options at ten locations across northern and central Illinois, allowing for contactless credit card donations. QR codes for digital giving are also available on the kettles, and online donations are accepted at Give.SalvationArmyUSA.org. While these digital options offer convenience, many potential donors remain unaware of their availability.
Zwiertnia, while concerned about the current trends, remains optimistic, noting that donations typically increase closer to Christmas Day. He emphasizes the crucial role the Salvation Army plays in supporting those in need, highlighting the importance of continued generosity during this holiday season. The organization’s vast reach, serving over 28 million people annually across 128 countries, underscores the significance of the campaign’s success.