In this article, you will get all the information regarding “We will be full”: The World Cup brings an increase in traffic for restaurants and bars
dated: 2022-11-25 14:27:42 .
Photo: The Canadian Press
The FIFA World Cup brings a welcome increase in visitors to restaurants and bars.
Rocco Mastrangelo Jr., co-owner of Cafe Diplomatica in the heart of Toronto’s Little Italy district, said the restaurant is in full swing for the World Cup despite the cold, setting up tents on the street next to a covered, heated patio and performing live music for Rent Canada’s first game.
Although Wednesday’s game did not end in victory, Mastrangelo Jr. continues to look forward to the upcoming World Cup matches and said he expects traffic to increase for certain matches.
Café Diplomatico is already full for Sunday’s game between Canada and Croatia, he said.
On Wednesday, fans packed Ottawa’s Glebe Central pub and even stood shoulder-to-shoulder on the patio in the cold, general manager Dave Hania said, and stayed well into the evening after the game ended.
“It was a really good game,” he said.
Hania said holiday bookings were already up and it felt like “business as usual” compared to past pandemic holiday periods, with the World Cup keeping him particularly busy.
Because of the time difference, all World Cup matches are played earlier in the day, meaning the pub has double the traffic during the day and in the evening on match days, Hania said.
Balraj Jutla, co-owner of Lost Craft Brewery and High Park Brewery, agreed that the morning game time was “an added advantage.”
He expects a packed Sunday to be “amazing” for both fans and caterers based on Canada’s exciting performance on Wednesday.
“We’re all for it,” he said.
It’s a welcome extra boost after the last two years, Hania said, noting that not only do Canadian games have people flocking to bars to watch — he also expects a lot of traffic when England play.
On Sunday morning, “we will be full,” Hania said.
Café Diplomatico will host another street party for the 2022 FIFA World Cup Final on December 18.
“We used to have a street party for the finals,” Mastrangelo Jr. said.
Game-day traffic for this World Series may not reach the same level as it does in warmer weather, but it will provide a nice boost, Mastrangelo Jr. said, as cold weather approaches and the holiday season approaches.
“It definitely gives us a boost in sales if … we were probably a little bit slower.”
Payment services provider Moneris predicts that the World Cup will trigger an increase in spending on bars and restaurants.
In 2018, the last World Cup, bars in Toronto’s Little Portugal and Little Italy saw spending increase by more than 15 percent, while volume across the city grew by nearly 10 percent, Moneris said — and that year, Canada even she did not qualify.
And it’s not just football. A string of Toronto Blue Jays wildcards have seen sales increase more than 50 percent this year for Toronto bars and restaurants near the stadium.
Similar events like the Canadian Grand Prix and hockey’s Battle of Alberta playoff series have brought a rush of spending to local bars and restaurants, Moneris said.
“We will be full”: The World Cup brings an increase in traffic for restaurants and bars
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