A title either earns the click or it does not, and guessing is a bad way to decide. This tool scores your title and description against a checklist you can see, so you know exactly which points you earned and which you missed. It checks for numbers, questions, power words, curiosity gaps, ideal length, emoji, superlatives and a real description, then gives a score out of 100 with concrete suggestions. It is rule-based only: it counts visible features of your text, it does not use AI, and it never pretends to predict how any platform will rank you.
What each rule checks
Numbers earn 15 points because a specific number promises a specific, scannable answer: 7 ways beats several ways. A question earns 10 because it opens a gap the reader wants closed. Power words such as secret, shocking, proven and free earn up to 20, capped at two words so stuffing does not win. A curiosity phrase such as you won’t believe or nobody tells you earns 15. Length between 40 and 70 characters earns 10, because very short titles say too little and very long ones get cut off in feeds. Emoji earns 5, a superlative earns 10, and a description of at least 20 characters earns 5.
How to read the score
Below 40 is a weak hook: it probably reads like a label rather than a reason to click. Add a number or a curiosity phrase first, since those carry the most points. From 40 to 69 is a decent hook that usually needs one more element, often a question or a power word. At 70 and above the hook is strong, and your next job is honesty: if the page does not deliver what the title promises, readers leave fast and platforms notice. A high score on a misleading title is worse than a medium score on an honest one.
What the score cannot tell you
The checklist measures form, not truth, taste or audience. A title can score 90 and still fail because the topic is dull, the image is weak, or the audience has seen the same hook ten times this week. It also cannot know your niche: a superlative that works for a gadget review can sound wrong on a medical or legal page. Use the score to sharpen a draft, then judge the final title by whether you would click it yourself and whether the page behind it keeps the promise.
Scoring honestly
Because every rule is visible in the results table, you can audit the tool instead of trusting it. If a rule misfires on your title, you can see which one and why. The tool runs fully in your browser and stores nothing, so your unpublished titles stay yours.
Testing titles in the real world
A checklist score is a starting point, not a verdict, and the real test is publishing. When you test, change one element at a time: if you change the number, the power word and the image together, you will never know which change moved the result. Give each version at least two weeks or a few hundred impressions before judging it, because early clicks are noisy and a single share from a large account can swamp a week of normal traffic. Compare click-through rate, not raw clicks, since a title shown to ten times more people will collect more clicks even if it is weaker. Watch what happens after the click too: a title that raises clicks but doubles the bounce rate is costing you readers, and search engines pay attention to that pattern over time. Keep a simple log of title, score, impressions, clicks and bounce rate for each test, and after a few rounds you will see which rules matter for your audience specifically, which is worth more than any generic checklist, including this one.
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Social Preview Card Generator · Versión en español: Calculadora de Clickbait · All Free Online Tools.
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