The Telugu film industry commemorates the 65th birth anniversary of legendary BA Raju, a multifaceted figure whose four-decade career significantly shaped Tollywood. His contributions spanned film journalism, public relations, production, and digital media, leaving an indelible mark on the industry.
Raju’s journey began as a publicist for Superstar Krishna, a role that ignited his passion for film journalism. He subsequently contributed to prominent publications such as *Andhra Jyothi*, *Jyothi Chitra*, *Udayam*, and *Shivaranjani*. In 1994, alongside his wife, director B. Jaya, he established *Superhit Weekly*, a magazine that revolutionized Telugu film journalism, boasting an uninterrupted 27-year run – a testament to his unwavering commitment.
Beyond journalism, Raju served as the publicist for over 1,500 films, playing a crucial role in their success. His approachable nature and collaborative spirit fostered strong relationships throughout the industry, earning him a reputation as a man without enemies. His influence extended into film production with RJ Cinemas, starting with *Preminchu Pavani Kalyan* in 2001, the same year he relocated *Superhit Weekly* to Hyderabad following the industry’s move. Subsequent successful productions, including *Chantigadu*, *Premikulu*, *Lovely*, and *Vaisakham*, further cemented his legacy as a producer.
Embracing digital innovation, Raju launched the popular *Industry Hit* website and maintained a considerable online presence, garnering over 700,000 followers on Twitter (X). His team continues to disseminate industry news under the banner BA Raju’s Team, with his son, Shivakumar B, now carrying the torch, planning major productions under RJ Cinemas.
Raju’s influence extended beyond his professional achievements. He enjoyed close relationships with industry stalwarts like Krishna and Mahesh Babu, and as president of the Film Critics Association, he provided invaluable support to fellow journalists. His encyclopedic knowledge of Telugu cinema earned him the moniker “Human Tollywood Encyclopedia.”
While his passing is deeply mourned, BA Raju’s legacy continues to inspire. His 65th birth anniversary serves as a fitting tribute to a life dedicated to cinema. His contributions to Tollywood will be remembered for generations to come.